The hospitality sector remains one of the most attractive real estate asset classes across Europe. Despite an environment shaped by economic and geopolitical uncertainty, investor interest continues to be supported by the recovery of tourism activity and favourable growth prospects.

Investment activity remains largely focused on value-add strategies, although a growing number of investors are also exploring more opportunistic approaches. At the same time, demand continues to concentrate on assets located in major cities, Central Business Districts (CBDs), and established tourist destinations, a trend that particularly benefits Spain and Portugal given their combination of urban and resort markets.

In this context, the Iberian Peninsula continues to strengthen its role within the European hospitality investment landscape. Spain accounted for approximately 18% of total hotel investment volume in Europe during 2025 and, together with Portugal, has become one of the region’s main focal points for international hospitality capital. These figures highlight the growing appeal of Iberia among global investors.

The region’s leading cities continue to play a key role in attracting investment. Barcelona, Madrid and Lisbon rank among Europe’s most attractive hotel markets, supported by a combination of tourism demand, business activity, international connectivity and limited supply in selected locations. Across segments, luxury hotels remain among the most sought-after assets for investors.

Transaction activity continues to reinforce this positive momentum. During the first quarter of 2026, hotel investment volume in Iberia reached nearly €1 billion, representing a 44% year-on-year increase. This performance further strengthens the position of Spain and Portugal as two of Europe’s most attractive hospitality investment markets.

At CG Capital Europe, we work hand in hand with international funds, institutional investors, and corporates to identify, structure, and execute real estate investment opportunities across all asset classes in Spain including offices, retail, living, hospitality and logistics. With privileged access to global capital, deep market insight, and a proven track record in complex transactions, we deliver strategic advisory services that enhance value creation and investment performance. Spain’s solid market fundamentals, together with investors’ growing appetite for prime and sustainable assets, continue to drive strong momentum in the sector, positioning CG Capital Europe as a trusted partner for those seeking to capture the most attractiveopportunities in one of Europe’s most dynamic real estate markets.

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